With the popularity of social networking and other internet bases of connection for people today, finding people and directing exactly what they are looking for towards them is easier than ever before. The internet is vast, but it is also specialized. It is now possible to narrow down the field to those people and places online that are most likely to provide a response. While traditional media can reach a lot of people, they don’t allow a more individualized and interactive method of communication that is available through social media.
